Erik Vibes, an Atlanta RnB singer, recently put out his new single, G.F.R.M (get from round me). I designed the single cover, pictured below. This brand package also included several other assets; first was the single cover, then an Instagram advertisement (which was run as a promoted post on Instagram), and then 3 t-shirt designs. Erik Vibes believes in targeting younger generations as a marketing tool, so I intentionally referenced the illustration style of the popular animated series "Steven Universe" in my design. Wanna hear the song? There's a convenient embed right below.
single cover
Here's a rough sketch just for kicks:
Instagram targeted ad
Erik wanted the ad to be animated, so that's what he got. This is the preliminary version of the ad; we also plan to run a version that features Erik singing the two lines before the chorus a capella, filmed in a snapchat story style. This will lead directly into the ad. We want to try this because Instagram users, if they detect a higher production value, will immediately determine the post to be an ad and automatically skip over it. I hope that including a snapchat story style video before the actual ad will lure them in.
Here's the ad we're running now:
t-shirt designs
